Understanding consumer behavior is a essential aspect for any business that aims at success. By delving the science of persuasion, marketers can efficiently influence consumer choices. It involves understanding factors such as motivation, beliefs, and attitudes to create compelling strategies. Marketers can leverage behavioral principles in or

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Cognitive biases are systematic designs of deviation from norm or rationality in judgment. These biases normally impact the choices potential buyers make, sometimes without them even realizing it. Here are a few essential cognitive biases that can be leveraged in ABM: So when you're creating written content, keep clustering in your mind. How could